“You Should Put This in Your Email Signature” — How One Beta Tester Sparked a Feature Everyone Now Loves
Carol is a powerhouse.
A beta tester from our earliest cohort, she runs her own boutique marketing consultancy, works with five to ten clients at a time, and sends dozens of emails a day — intros, proposals, follow-ups, status updates.
When she started using SnapCard, she loved the way she could share her digital card in-person — the smooth QR exchange, the clean landing page, and the fact that she could finally ditch the stack of paper cards that made her bag feel like a filing cabinet.
But it was her second week using SnapCard when she sent us a note:
“I love this for in-person. But what about email? I find myself attaching my SnapCard link manually or typing out my details. Can’t I just add it to my email signature?”
The product team read it.
Then looked at each other.
And just like that, Carol’s simple ask became our next product sprint.
From Idea to Feature: The SnapCard Email Signature
We went back to the drawing board.
The use case was clear: most professionals rely heavily on email — it’s where deals get finalized, intros happen, and long-term relationships get nurtured. But the tools for sharing yourself via email were clunky, static, and rarely updated.
So we built an experience that made it effortless. Now, every time you create a SnapCard, we automatically generate a set of email signature assets:
- A clean, branded signature block with your name, title, and contact details
- A hyperlinked SnapCard button that points to your always-up-to-date profile
- One-click setup guides for Gmail, Outlook, Apple Mail, and others
- Multiple versions — so you can choose to use it on some emails, not all
This wasn’t just about convenience — it was about making it easy to stay remembered and reachable, long after the initial connection.
The Power of Subtle Contact Sharing
Most professionals don’t want to spam their full contact info in every email they send. But they do want a subtle, professional way to:
- Share their latest role and title
- Offer a contact card link that stays current even if they change numbers or roles
- Help new contacts keep in touch, without asking for a LinkedIn request or writing “let’s stay connected” at the bottom of an email
The SnapCard email signature handles all of that — quietly, effectively, and with zero friction.
If someone clicks it, they see your full SnapCard. They can download your vCard, save you to SnapCard, or add a reminder to follow up.
If they don’t click it, no harm done — it’s just part of your signature.
Customer-First, Always: Why We Built It This Way
Carol’s email didn’t just lead to a feature. It became a principle: your SnapCard should travel with you, wherever you work — not just in person, but online.
And we didn’t stop there.
We tested signature previews across email clients. We added fallback options for mobile mail apps. We made sure people with multiple roles (e.g., advisor + founder) could create and insert different SnapCards in different email signatures.
All because a real user, in a real workflow, saw a way to make her life a little easier — and trusted us to build it.
The Little Touch That Keeps You Top of Mind
Your email signature is one of the most underutilized pieces of real estate in business communication.
With SnapCard, it becomes a subtle, smart, and always-current way to extend your digital handshake.
Thanks to Carol — and the dozens of others who keep shaping what we build — it’s now one of the most-loved features on our platform.